The attention to detail is impressive. But does it go too far?
Note - the BMW head of sound design is called Rainer Beer. Excellent name.
25 Mar 2013
Is this awesome or naff? BMW sound design
According to this video from BMW, with a voiceover like a transatlantic Stephen Hawking, BMW engineer in or out various sounds from their cars during the design process.
The attention to detail is impressive. But does it go too far?
Note - the BMW head of sound design is called Rainer Beer. Excellent name.
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The attention to detail is impressive. But does it go too far?
Note - the BMW head of sound design is called Rainer Beer. Excellent name.
