28 Nov 2012

Vauxhall goes premium for 2012

As the first Cascada arrives in the UK, Vauxhall are left to reflect on a year of change for 2012.

The loss making European arm of General Motors has shaken its own foundations, releasing five significant models into new sectors this year.

Earlier in January, the Zafira Tourer became Vauxhall's attempt at infiltrating the large MPV sector, previously dominated by Citroen's C4 Grand Picasso and Renault's Grand Scenic. Then the Ampera appeared in May, effectively creating a new E-REV (Extended-Range Electric Vehicle) segment in the UK.

Riding the coattails are the new ADAM, in the fashion-led A-Sector, and the Mokka, a small crossover. The ADAM already proves a significant rival for Citroen's DS3 and Fiat's 500, whilst the Mokka has racked up over 3,000 orders from UK customers alone.

Soon to follow is the Cascada, Vauxhall's first entry into the full-sized cabriolet sector. Furthermore, this package will be available at incredibly competitive rates and will radiate an up-market vibe.

Time will tell if the Cascada will prove a threat for the Audi A5 Cabriolet, which will be more expensive, but surely public perception of Vauxhall will change.

Order books will open for Vauxhall's all new full-sized cabriolet in mid-January for an April delivery.

Article by Mike Armstrong